So Southwest Airlines has been advertising a lot recently in the Minneapolis area because they are now serving the Minneapolis-St. Paul Airport. One of their commercials makes a point of informing the audience that Southwest doesn’t partner with travel sites, saying something like, “You won’t find Southwest Airlines on Travelocity, Orbitz or Priceline. So stop looking.” But that’s it. They don’t say anything about why they don’t partner or why it’s better for me, the customer. Maybe there are benefits, like cheaper airfares or more flexibility or better in-flight snacks and movies. I believe they mention something about “no hidden fees,” but I guess I haven’t had issues with hidden fees when I’ve booked trips using the travel sites. Maybe Southwest is hoping to strike fear in the hearts of Minneapolis vacation planners.
The only thing they actually tell me is that they hope I’ll stop looking for them on the travel sites.
Luckily for Southwest, I was never looking for them. And I will continue to not look for them. Please let me know if I’m missing something.